At first I thought it was a one-time sample that we sometimes get of various magazines, but, NO, it looks like it's now a regular delivery.
We have no interest in "How to enjoy wine."
We don't order wine when we dine out.
You won't find any wine in our home.
We don't pair wine with our chocolate.
We aren't even wine drinkers.
In fact, we decidedly abstain from alcohol of any kind.
That's why I just shake my head in confusion when these arrive in the mail....and ask, "WHY?!?"
Someone sure got their "customer profiling" wrong. Dead wrong.
A real case of misdirected "marketing."
They need to study our "shopping trends" a bit more carefully next time.
Now, magazines about Ranch, Hershey's products, or Cherry Ju Ju hearts would be much more productive/enticing with us! ;)
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